Beginners Guide to SEO: For Bloggers and Content Creators

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What is SEO?

If you are just beginning on your journey to becoming a blogger or content creator, you’re probably getting overwhelmed with a lot of fancy words. One of these words, or terms, that you will run across, if you haven’t already, is SEO. SEO is short for “search engine optimization.”

The biggest direction of traffic to your content or blog is going to be from search engines. The largest search engine being Google, of course. This means you’ll want to learn all about SEO and how it applies to Google and other search engines you’re interested in. Usually these other search engines will be connected to a social media platform which I will explain as we move on. Here are a few basics to getting started on SEO.

Keywords

SEO is largely based off of keywords. This means that if you’re writing content about chocolate coconut cupcakes, you’ll want to repeat this exact phrase at least three times within your post. If you use it too much, Google’s algorithm will catch on and pay less attention to that post. If you use it too little, the post will also be ignored. Using the keyword phrase at least 3-5 times in your post is optimal.

Choose a dominant Keyword or Phrase

It’s important to note that you’ll want one specific key phrase or word for each article or post. This means that you won’t want to be all over the place with topics and phrases. Focus on one keyword or phrase and then have one or two secondary keywords or phrases if desired. Be sure these secondaries are strongly connected to the main keyword or phrase for best SEO results.

Useful Programs and Extensions

Keywords or phrases can become overused. This means that if you use one of these overly popular keywords or phrases, you’ll most likely get washed out in the mix. There are free programs, or even paid programs, out there, that will show you which keywords are the best for the season and your niche. One of the most popular programs for this need is Sem Rush. If you’re looking for a free or cheaper program, Keywords Everywhere is a great Google Chrome extension. A personal favorite of mine for my WordPress site is Yoast. They have a free and paid version which are both incredibly valuable. Be patient with yourself as it will take a little bit of time to learn the programs and how to effectively use them. It will make all the difference in your websites reach and is definitely worth the effort!

SEO for Social Media

Keywords are also important when it comes to your social media posts. When you go to Facebook to find something specific, you use the search bar at the top of the page. In that search bar you type specific words that might lead you to the specific topic you’re interested in. Bingo! Those are the keywords connecting your post to what was just searched. This is why keywords are important when posting on social media as well. The search bar is just as relevant and pertinent on social media as it is with Google. However, although keywords are important on social media, the same SEO guidelines will not apply to those posts like they would your website posts.

Must Read: Pinterest Tips That Exploded My Blog Traffic!

Beginners Guide to SEO. If you are just beginning on your journey to becoming a blogger or content creator, you’re probably getting overwhelmed with a lot of fancy words. One of these words, or terms, that you will run across, if you haven’t already, is SEO. SEO is short for “search engine optimization.” #SEO #SEOForBloggers #SEOForContentCreators

Length

The length of your posts definitely matter when it comes to SEO. In general, it’s important to never be below 300 words for your posts, no matter what the content is. Google is currently giving more preference to posts if they are closer to the 1000-word range. In other words, the longer the better right now. This is only for websites, this does not include social media word-length preferences. It’s important to know the various social media algorithm preferences since platforms such as Facebook, Twitter, and Instagram will have their own guidelines for length.

Seasons and Timing

It doesn’t matter how SEO-rich your posts are, if it’s not the right season for the topic you’re discussing, odds are, it will get little traffic. The timing of your content and sticking within the seasons while sticking with your niche, is important. If you decide to post off-season content, you will need to wait until the appropriate time to see if your SEO is truly doing its job. You can’t base the performance of a certain post on off-season traffic since this is guaranteed to be a lower traffic time. Even on social media, it’s important to post pertinent topics for the season and time of year. You will notice that if you’re not in line with these in-season topics, your traffic will do terribly.

Keeping Up with Changes

Google, other search engines, and social media platforms all change their algorithms. Many of these adjustments will change the way you need to approach SEO. For example, it used to be that as long as a post was 300 words, it did great in Google. However, with some changes recently, posts do much better and are given more weight when they are longer with 1000 or more words. This means that you’ll need to stay on your toes with updates to the algorithms because this may mean adjustments to the way you approach your posting.

Organization

Organizing your posts into a readable format is important. Just having the content, keywords, and pertinent content isn’t all it takes. If you have a post that’s a mess to read, you’ll get poor traffic. Having a well-organized post stands out and makes for good SEO. For example, having headers to separate sub-topics in your posts breaks up the content into easily readable sections.

Making bulleted lists, numbered lists, etc. also make for great additions to sum up content. Be sure your grammar is in line as well since this adds tremendously to the easy reading aspects. If people have to stumble through your typos and rough sentence structure, they may not stick around or come back. This ultimately hurts your traffic.

There are a lot more specifics to SEO that you’ll find helpful as you get more in depth with your site or creating content. However, if you follow these basic guidelines, that’s a great start. Always try to learn something new when it comes to SEO. The more you understand the smaller details, the easier it gets to bring in the traffic you would like to your site. 

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Beginners Guide to SEO. If you are just beginning on your journey to becoming a blogger or content creator, you’re probably getting overwhelmed with a lot of fancy words. One of these words, or terms, that you will run across, if you haven’t already, is SEO. SEO is short for “search engine optimization.” #SEO #SEOForBloggers #SEOForContentCreators